This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Hashtags have become a standard in ...

Perhaps no single character has been as iconic a symbol of Twitter as the now-ubiquitous hashtag. The syntax of the hashtag has a few simple rules: it consists of the hash symbol (#) immediately ...

A lone hashtag might not look very mighty, but when used en masse, the symbols can become incredibly powerful activism tools. Over the past two decades — largely since product designer Chris Messina ...

When used properly, hashtags can be a valuable component of any digital marketing campaign. In fact according to research, including a hashtag in a Tweet can get you double the engagement than tweets ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the ...

From the #ShotOniPhone challenge to your favorite Instagram model’s description of their latest photo shoot, hashtags help guide those who would absolutely love your content straight to your page. Let ...