It has almost been two years since Threads was launched by Meta, and now, the company is moving towards monetizing the social media experience by inserting video advertisements to the feed. This ...

Meta has launched Threads, a text-based app to rival Twitter, in a “bold attempt to lure users away from its floundering competitor”, said Kari Paul in The Guardian. Tweet of clay: will Twitter’s ...

Integral Ad Science (IAS), a global leader in media quality, today announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

UPDATE: Oct. 30, 2025, 5:32 p.m. Meta confirmed to Mashable that Threads ghost posts appeared in web searches after the 24-hour expiration period and that the issue had been fixed as of Oct. 30. "We ...

To do this, Meta AI is getting an official Threads account (@meta.ai) that users can chat with alongside their other conversations in the app. The feature, which the company describes as an "early ...

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...

Threads is testing a feature that lets users summon Meta AI into posts and replies for real-time context, though many users say they never asked for it. Threads is rolling out Meta AI, which will ...

Integral Ad Science (IAS) has expanded its AI-driven Meta content block list optimisation solution to Threads feed, giving advertisers added brand safety controls across the fast-growing social ...