Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

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When we communicate, we use more than just words. The way we stand or sit, the way we gesture, and even the pitch of our voice help contribute to our message. A famous researcher of body language, ...

It’s no surprise that communication is key, and in order for your brand to create meaningful connections, it needs to be clearly heard. Through a set brand voice and tone, your audience can get to ...

One overlooked benefit of training an AI to match your brand’s tone is consistency. Human teams do their best, but everyone has off days. An AI does not get tired or distracted. Once trained properly, ...