Forbes contributors publish independent expert analyses and insights. With the latest Camry, Toyota has seriously invested in its midsize sedan, even as SUVs continue to dominate the new car market.

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For years, I’ve said the Toyota Camry was one of the easiest car-buying decisions you could make. Pick your trim, pick your color, and you’d drive away in a sedan that would serve you well for years.

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A 2025 Toyota Camry XSE AWD hybrid sedan in Reservoir Blue.Benjamin Zhang/Business Insider The Toyota Camry is a midsize sedan and the best-selling car in the US for the past 22 years. I was impressed ...