Toyota has filed a patent application for color-changing paint, a technology that could let owners or dealerships quickly change the colors of cars. As Toyota notes in the application—which was ...

Correction: An earlier version of this story included a manufacturer whose car-color changing technology does not match that of Toyota and BMW's. Toyota is hoping to allow its customers to easily ...

In today's auto car market, where the most popular car colors tend to be grayscale, it can be a big deal when an automaker debuts a color that isn't just another shade of white, silver, gray, or black ...

View post: 2026 Toyota Sienna Gets Better Features—But is the 2025 Model a Smarter Buy? No one knows better than the folks who manufacture and market automobiles how crucial the choice of color is.