Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

The “Trix” brand made famous by General Mills is known for being sugary and sweet — the cereal, the yogurt and the silly rabbit used in its marketing. But sweetness wasn’t in the mix Tuesday during a ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...

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You'd think breakfast cereal would sort of sell itself at this point, but reminisce back to watching TV commercials during your childhood and you'll realize there is an all-out war to get inside your ...

Silly rabbit, Trix are for millennials: General Mills announced Monday that it's bringing back Trix cereal's fruity shapes from the 1990s amid "overwhelming consumer feedback." General Mills received ...