When a new client engages with an agency, making sure that everyone is on the same page regarding the client’s unique strategic goals is the first order of business. Agency account teams can’t devise ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Any effort to stand out in a crowded marketplace teaming with competition should center on ...

Leverage the STEP Content Framework to create diverse, engaging, and impactful LinkedIn content. Balance storytelling, thought leadership and personal content to boost credibility and connection on ...

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. An ...

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Facebook is the biggest social media platform in the world, with billions of people using it to connect with others, share their thoughts, and express their creativity. While it started as a free ...