CARLSTADT, NJ -- Will mythical and spiritual Ultra Violet be the color that will take the world by storm in 2018? Pantone dubbed the blue-based purple next year's Color of the Year citing its ties to ...

Be prepared to see the color purple — or, more precise, “ultra violet” — everywhere next year, because Pantone’s Color Institute has just made its annual announcement unveiling the color of the year, ...

In the study of why and how animals look the way they do, color is king—at least, the range of color humans can see. A University of Michigan study has examined a color range that humans can't see and ...

While the last few weeks of the year are traditionally reserved for reflecting on the year that was, each December, Pantone—the self-described “the global authority on color”—looks to the next twelve ...

Pantone unveiled its 2018 color of the year Thursday, and the choice strongly hinted at a call for activism and action. The company chose a deep shade of purple known as Pantone 18-3838, or "ultra ...

Since 1990, the Pantone Color Institute has nominated a Color of the Year, predicting a hue that designers and consumers will wear, use and buy for the following 12 months. Today, Pantone announced ...

NEW YORK — The Pantone Color Institute revealed Thursday that a deep purple hue called "Ultra Violet" is its color of the year. The color wasn't chosen because it's regal, though it resembles a ...

A novel color-changing ‘living’ sensor reveals exposure to UV radiation, paving the way for future innovations in materials science.