Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Market leaders have significant pricing power. The price of Rolex watches has a lot to do with the product’s position as a premium brand, not solely its manufacturing costs. But that's not the whole ...