Chief Pricing Educator at Impact Pricing. Author of 3 books on pricing and value: Impact Pricing; Win Keep Grow; and Selling Value. Value-based pricing is an extremely simple concept: Charge what your ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar ...

It is hard to read a newspaper these days without coming across a story about the high and ever increasing cost of drugs. The Wall Street Journal named drug prices the top health story of 2015.

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In times of crisis, some of the worst parts of our human nature can surface—and raise prices ...

PERTH, Australia, April 11, 2024 (GLOBE NEWSWIRE) -- Locafy Limited (LCFY) (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

During this past year, momentum has increased to make healthcare more accessible and affordable: Highlights in the realm of increasing accessibility to affordable care and streamlining user ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...