With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...
Vicks retained the top monthly spot for TV ad impressions among Rx and over-the-counter (OTC) pharma brands, according to data released by iSpot.tv on Wednesday afternoon. The cold and flu brand from ...
An ad from P&G for its cough medication brand, Vicks, hits all the right notes regarding transgender rights. “Touch of Care” traces the journey of a transgender activist who overcame all odds to adopt ...
Vicks ended 2023 as the top Rx and over-the-counter (OTC) pharma brands in back-to-back months, according to data released by iSpot.tv Monday morning. The cough and cold relief drugs brand owned by ...
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The Secret Origins Of Vicks: How An Ointment For A Sick Child Became A Global Household Name
New Delhi: Vicks VapoRub owes its place in homes around the world to a father’s love, early innovation and a deadly pandemic. In 1894, Lunsford Richardson, a pharmacist in North Carolina, faced a ...
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