Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

You could take an entire course in how to measure your bra size and still end up with pinched skin, overflowing cups, and irritating gaps. While there are some standardized methods for determining ...

Of all the different types of clothing and accessories you wear, your bra is one piece that just has to fit right. As a foundational garment, bras affect how all other clothes look and feel. They have ...

Goldstein said no tape measure is needed, and added that the traditional method of bra fitting is done by the eye. Just wear the bra in your collection before your online appointment. "We want to sort ...

One of NZ’s largest lingerie designers is set to expand its virtual bra fitting model to address a lack of access to specialised advice faced by rural women on both sides of the Tasman. Experts say ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

A bra that fits can be a true game-changer. It not only feels better, it makes your clothes fit better. That's why we've ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...