"Das Auto" is no longer part of Volkswagen’s slogan, at least for now. Public relations firm Edelman has been working with the car maker on reputation management after its clean diesel scandal hit ...
Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...
If you remember Volkswagen’s “Das Auto” marketing slogan, you remember when the German giant was on top of the world, eventually becoming the planet’s largest automaker. Then Dieselgate happened, and ...