The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. Walmart has always focused on driving down prices for customers in part by driving down costs for marketers. But ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights. Walmart is starting from scratch to build a ...

Walmart is a dominant retailer in the US market, with a large customer base and low prices. The company's supply chain and logistics superiority contribute to its ability to offer attractive prices ...