“According to many publishers, ad agencies consistently produce oversized, tracking-laden digital ad files and often deliver them at the last minute without enough time for publishers to push back.

A recent study on Web usability indicates that children may account for a significant proportion of Web advertising click-through traffic. The study, conducted by Nielsen Norman Group (NNG), found ...

If you’ve decided once and for all that you can’t stand another video pre-roll commercial, then it’s time to install an ad blocker. But which one? Don’t worry. We picked out the best ad blockers for ...

Sir Tim Berners-Lee, who invented the World Wide Web, is worried that the ad-supported web will collapse due to AI. In a new interview with Nilay Patel on Decoder, Berners-Lee said: ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

Apple is hoping to make it a true web standard and has submitted a proposal through the World Wide Web Consortium's Web Platform Incubator Community Group. Advertisers might not be happy with the ...

— -- You see them on just about every website. They lurk at the side or the top of the page. Some are static, others blink, flash, even float across your monitor ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Do you think you’re more likely to look at an online ad if it contains 1) a picture, 2) an animation or 3) just text? The answer: just text. Surprised? Well, consider the man who was checking his ...

According to Pixalate's research into invalid traffic (IVT), including ad fraud, in programmatic advertising across key APAC ...

Even the staunchest of Mitt Romney’s supporters would have to concede that the GOP presidential candidate has been on the defense against a relentless assault by President Barack Obama’s campaign in ...