These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile banner ads don’t get much respect, but they are surprisingly ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Google confirmed Wednesday that it is experimenting with banner advertisements above search results, breaking a promise the company made in 2005 never to do so. Several advertisers are testing banner ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Late in 1994, when I first noticed HotWired, the original digital offshoot of Wired magazine, what really caught my eye were the banner ads that promised to help the new company monetize its content.

If coding isn't your thing, some blogging tasks become difficult, but banner ads won't be an issue if you use the Bannersnack cloud app. If coding is your thing, Bannersnack could still save you ...

Already contending with a weak advertising market, Web publishers have another beast to worry about: Gator. The software company, known for hawking pop-up ads that let companies advertise on rival ...

Banner ads may be passé, but don't tell that to eBay. The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the program to those particular sellers ...

At my company, a peer-to-peer video education platform for physicians, our clients, including biopharma and device manufacturers, are developing specific videos for healthcare professionals, but some ...