When I ask business owners this question, most reply with either "I don't know" or "What do you mean by conversion rate?" On a macroscopic scale, conversion rate is simply the percentage of sales ...

Learn how floating exchange rates work, driven by forex market supply and demand, and compare with fixed rates to grasp their impact on global economies.

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Football fans know the NFL playoffs are packed with heart-pounding moments, and one decision always adds intrigue: what to do after scoring a touchdown. Should a team kick for one point or go for two?

Discover how the nominal effective exchange rate (NEER) measures currency competitiveness globally, and learn how the NEER impacts forex markets and trade policy analysis.

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

You probably already know the importance of quality over quantity when it comes to website traffic. You'd rather have 50 visitors who are actually interested in your product or service than 1,000 who ...

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors’ advertising on Google, Facebook, and elsewhere. But, that is only half of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s 2021, and if you still feel website traffic is a good metric to evaluate your ...

A Roth IRA conversion allows you to transfer funds from a traditional IRA to a Roth IRA, but you must pay taxes on the converted amount upfront while benefiting from tax-free withdrawals later.