Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

In Seattle, your brand is more than your logo, your mission statement, or your office view. It’s a signal felt in every interaction, a reputation built on competence and vision. But one of the most ...

A friend of mine who’s thinking about retirement told me over lunch that they recently read a book titled, “How To Retire and Not Die.” Intrigued, I purchased a copy and read it. Excellent. The book’s ...