Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

If you want to become a screenwriter, it’s so important to learn how to write action lines in a script. Action lines take up the bulk of a reader’s attention. It’s where you spell out what’s happening ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line. It's an afterthought that you add just before you hit send. If so, you're making a ...

First impressions matter in marketing, and that’s especially true for your website. When a prospect visits your website, you may have only a few seconds to convince them to stay. Every second counts, ...