In FY15, ITC had three food brands with sales of over ₹1,000 crore each: atta brand Aashirvaad, biscuits brand Sunfeast and chips brand Bingo. Today, Aashirvaad is worth over ₹8,000 crore (by consumer ...
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ITC Aashirvaad Launches Atta with High Protein – Just 3 Rotis Fulfill ~25% of Daily Protein Requirement
National, 10th September 2025: Aashirvaad, India’s No. 1 packaged atta announces the launch of its latest offering, “Aashirvaad Atta with High Protein”. This new innovative offering is aimed to make ...
ITC Ltd’s packaged atta brand Aashirvaad has introduced a new variant, Aashirvaad Atta with High Protein, in a bid to address rising consumer interest in protein. According to the company, the product ...
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