Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

Born in Leeds, Joe finished his Spanish degree in 2018 before becoming an English teacher to football (soccer) players and managers, as well as collaborating with various football media outlets in ...

When I ask Salish Matter to tell me about her daily routine, she answers as any 15-year-old might. She describes waking up (“too early”), going to school, hanging out with friends if she doesn’t have ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...