If Clive Sinclair’s genius in consumer electronics was in using ingenious hacks to make cheaper parts do greater things, then his Amstrad competitor Alan Sugar’s was in selling decade-old technology ...

The tycoon, who fronts BBC One reality series The Apprentice, bought back the rights to the household brand name for new agency Amstrad Digital. Lord Sugar criticised the 'belligerent' old management ...

If you were a computer-mad teen in the late 1980s, you were probably in the process of graduating from an 8-bit machine to a 16-bit one, maybe an Amiga, or an Atari ST. For the first time though you ...

Lord Sugar is bringing back his famous brand Amstrad with a new digital marketing company led by his grandson. The business mogul, who stars in BBC One's The Apprentice, bought back the rights to the ...

The Amstrad CPC has turned 40. If you were ‘there at the time’, we can only apologise for making you feel ancient. Or, you know, spend some time celebrating a British classic – the home micro that ...

Anyone out there with an old forgotten Amstrad computer in their attic – you’re about to have an 8-bit of luck. Because the man who sold it to you might be offering to buy it back. Amstrad founder ...

This article first appeared on USgamer, a partner publication of VG247. Some content, such as this article, has been migrated to VG247 for posterity after USgamer's closure - but it has not been ...

Broadcaster BSkyB has struck a deal to buy television set-top box maker Amstrad for about £125m. Amstrad, which was founded by the star of BBC One's The Apprentice, Sir Alan Sugar, supplies about 30% ...

Lord Alan Sugar has bought back the rights to the name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson. The business magnate and TV personality, best ...

LORD Alan Sugar insists his Amstrad products were better than the "Apple rubbish" on the market today. The British business tycoon, 75, says his 1980s tech lasted the test of time, whereas the likes ...

Essex-based Amstrad Digital has generated a turnover of around £600,000 over its first year (Ian West/PA) (PA Archive) Lord Alan Sugar has said the digital marketing agency run by his grandson and ...

For Lord Alan Sugar, 11 April 1984 was a glorious day. After months of hard work, he took his place in the sumptuous surroundings of Westminster School and, with dozens of journalists sitting before ...