Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The Melbourne-based independent music giant partners with Mattel, Bucket Listers and Chadstone shopping centre on the Barbie ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.