Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

With a product as universal as batteries, Duracell has a lot of scope when it comes to advertising -- anything powered by its products is fair game. That ubiquity gives the brand license to take on ...

With Edgar Allan and Webflow, Duracell rebuilt its website into a fast, stable, marketing-driven engine, restoring confidence ...

Duracell is planning to roll out its first charging stations in the UK The first sites will open this year Expect to see more, with hundreds planned by 2030 You can spot a Duracell battery from a mile ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Energizer brand batteries sit on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, April 30, 2014. Duracell has filed a lawsuit against Energizer. The battery companies are battling ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester — but ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

US alkaline battery Duracell, a unit of US holding company Berkshire Hathaway, has entered the stationary storage market with a new product for residential customers – the Duracell Power Center ...

Smooth, shiny coin batteries never fail to catch the eye of small children, but they can result in a trip to the emergency room and serious complications if swallowed. So Duracell is taking action by ...