Roku just introduced a new paid streaming service called Howdy. It costs $3 per month and streams older movies and shows.

Amid rising subscription fees for most streaming services, Roku is launching Howdy, a $3 per month streamer with thousands of titles and no ads.

In a statement about the service, Roku founder and CEO Anthony Wood said that Howdy is “designed to complement, not compete with” other, more premium platforms. Wood also stressed that Howdy costs less than a cup of coffee and insisted that Roku is trying to meet customers where they are by offering Howdy at such a relatively low price point.