Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

Man of Steel, Peacemaker and more DC titles have seen their viewership soar since Superman's theatrical release ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

HBO Max stomped the yard on Emmy nominations morning, grabbing 142 nominations, fueled by 'The Penguin,' to mark a new ...

HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its ...

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...