The partnership will connect anonymous conversations on Reddit to Intercontinental Exchange’s data-science and machine-learning infrastructure to provide new datasets and analytics, Reddit said.

By applying Intercontinental Exchange’s extensive data science and machine learning expertise, and infrastructure to the vast set of content provided over Reddit, this collaboration seeks to identify datasets and product offerings that provide transparency and insight into the trends that are moving global markets.

Reddit is providing Intercontinental Exchange - an American financial-services company that owns the New York Stock Exchange - with "anonymous conversations" from its social platform to create new data and analytics products for the finance industry.