Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.

Meta isn’t the only company objecting to the incoming EU rule changes, which are also set to come into effect in October. Last year, Google stopped serving paid-for political ads in the EU, including on YouTube, and the company ultimately avoided fines for its allegedly "abusive" online advertising practices in 2019.

Meta Platforms Inc. will stop selling political and issue-focused advertising in the European Union, citing new regulations that the company believes creates “an untenable level of complexity and legal uncertainty.