The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

NRN reports that McDonald's traffic jumped 15% on July 10, the day Snack Wrap launched, according to data from Placer.ai, which provides location-based data to public and private organizations ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

After months of teasing from McDonald's, the day has arrived for the Snack Wrap to return. Customers can order the much-anticipated menu item starting Thursday, July 10.

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has visited the chain 56 times so far this year. The typical McDonald's diner has ...

The beloved chef and restaurateur helped the popular McDonald's meal make a triumphant return by remixing it at a ...