The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. When it comes to franchise success, continually striving for improvement is key. In the marketing ...

ABERDEEN PROVING GROUND, Md. -- For Soldiers, weight is an issue. In addition to their uniform, helmet and boots that weigh nearly ten pounds, Soldiers carry ammunition, weapons, batteries, water and ...

In theory, a product brand name can communicate a false advertising message, but it doesn’t happen often in practice. Such an instance was found to have occurred according to a recent decision by the ...

Pfizer recently announced a major multinational study involving some 20,000 patients to compare the safety of its COX-2 inhibitor Celebrex with over-the-counter painkillers, ibuprofen and naproxen.

U.S. Army aviation continues to play an important role transporting Soldiers and supplies to war zones, conducting reconnaissance missions, evacuating injured Soldiers for treatment, and striking ...

The Expendable Active Decoy will be tested on US F-16s after the recent tests on Italian Tornados and Danish F-16s. The U.S. Air Force’s Seek Eagle Office has approved Leonardo’s BriteCloud 218 ...