In retrospect, I agree with my parents’ decision to persistently ignore their children’s demands for novelty lunchboxes and other such impractical things. However, as a five-year-old girl I felt this ...

Flora has been criticised for a decision to add buttermilk back into an otherwise dairy-free recipe, with 5,000 people signing a petition against the move in 12 hours. The spread brand, owned by ...

Flora has changed the recipe of one of its dairy-free spreads following pressure from customers. The firm has added buttermilk to Flora Butterly after discovering that "some customers are not ready to ...

Flora has unveiled new recipes for its range, with all its products now dairy-free. The Upfield brand said the new and improved recipes were all vegan and aligned with Flora’s brand “purpose” – with ...

The UK arm of the firm behind popular spread brands Flora and I Can't Believe It's Not Butter has declared a substantial dividend of £90m to its parent – marking its first since being acquired by the ...

The television commercial asserted that more people preferred the taste of Flora Buttery to its rival Lurpak Lighter Spreadable. But the research supporting the claim was based on just 200 ...

Upfield has bowed to shopper pressure by reintroducing buttermilk to its Flora Buttery variant – a year-and-a-half after it reformulated its entire range with 100% plant-based ingredients. The ...

A Unilever advert for Flora butter featuring celebrity chef Gary Rhodes has been banned by advertising watchdogs in the UK for being “misleading”. The advert, which claims people prefer Flora Buttery ...

Rhodes, 48, came unstuck when 30 complaints, including one from a rival company Arla Foods, were made about his claim that Flora Buttery, made from seed oils and buttermilk, was more popular than ...

Flora has changed the recipe of one of its dairy-free spreads following pressure from customers. The firm has added buttermilk to Flora Butterly after discovering that "some customers are not ready to ...