The Financial Express on MSN

IPL 2025: The money, the ads, and the battle for brand supremacy

As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on ...

IPL 2025: Ad views duplication in CTV, LTV, mobile less than 5% on JioStar

JioStar analysis of IPL 2025 finds minimal duplication in ad views and strong incremental reach from cross-screen media plans ...
Reuters

India's Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger

Reliance-Disney entity shifts focus on revenue as IPL starts Ambani-led venture lures advertisers, compares itself to YouTube Reliance stops free IPL streaming in strategy shift Brain mapping results ...
The Financial Express

Ad spot rates for IPL final surge by 30%

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy. Ad spot rates are up by over 30% ...
The Financial Express

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

The Indian Premier League (IPL) is not just another cricket tournament. The India equivalent of the US Super Bowl has, over its 18 years, also seen marketers launch new brands and dazzling advertising ...
Benzinga.com

JioCinema Is Pushing Affordable IPL Ad Packages For Small Businesses: Here's Why

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...
moneycontrol.com

King Khan rules IPL 18 even as celebrity endorsed ads see 13% drop

Bollywood actor Shah Rukh Khan dominated ads that featured during this year's Indian Premier League (IPL). With an 8 percent share in total TV commercials aired during IPL 2025, Shah Rukh Khan became ...
Best Media

IPL 18 attracts 105+ advertisers and 190+ brands despite flat ad volume growth: TAM

New Delhi: The Indian Premier League (IPL) 18 continued to attract advertiser interest, with the first 70 matches (from March 22 to May 27, 2025) recording a modest 0.4% increase in TV ad volumes ...
Mena FN

'Stamina Bigad Jayega': Pandya Throws Tantrums Over Food During IPL Ad Shoot; Leaked Clip Goes Viral (WATCH)

(MENAFN- AsiaNet News) As the anticipation for the Indian Premier League (IPL) 2024 builds up, one name that has been making headlines is Hardik Pandya. The dynamic all-rounder, known for his ...
Mint

Brands pile in, ads get shorter: IPL 18 rewrites the rules of cricket-time marketing: Report

The 18th edition of the Indian Premier League was a season of more—more advertisers, more categories, and ad clutter—but not necessarily more airtime. Despite only a modest 0.5% rise in average ad ...
AOL

India's Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...