Ever look through a brochure or online configurator and wonder how automakers come up with the names for the paint colors? They research, deliberate and focus-group the heck out of them until they’ve ...

Stellantis, the company in charge of brands like Jeep, Dodge, Ram, and Chrysler, today announced that it is bringing back the SRT brand and is hard at work ensuring the resurrected marque is staffed ...

Ram has been clear that a modern, regular-cab SRT-10 revival isn’t in the cards. Market realities in selling a single-cab ...

Brian is a published author who has been writing professionally for a decade in politics and entertainment, but found his calling covering the automotive industry. His love of cars started at an early ...

Chrysler unveiled the all-new 2013 SRT Viper at the 2012 New York Auto Show, having high hopes with regards to sales. Unfortunately for them, the Viper got off to a horrible start once it hit ...

This 2013 SRT Viper GTS is rocking an Adrenaline Red over Sepia Laguna leather configuration and has just under 12,000 miles on its 8.4-liter V10 engine. The car was originally acquired by the ...

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