Another update today from Evernote, the latest in its ongoing product sprint. Today the note-taking platform is adding “descriptive search” to its Mac app, based on what Evernote is calling “everyday ...

Menus do an excellent job of telling diners what the kitchen is willing and able to prepare for them. But the words used to describe food - whether on a menu or a restaurant review website - also ...

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

One of my best friends in the world is going “under the knife” today, which is what my mother would have said if someone she knew was about to have an operation. I never once heard her say “procedure, ...