Explore our official blog for the latest news about YouTube, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights.

#1: YouTube will remain the epicenter of culture. For over a decade our mission has been to give everyone a voice and show them the world. That means we provide a platform for free speech and creative ...

I also recognize AI’s potential for misappropriation and misinformation. Today's rapid technological advancements have enabled digital manipulation, appropriation and misattribution of an artist’s ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

YouTube took this creativity one step further by making a big bet: we decided to share revenue with creators. Since then, the growth of the creator economy has been incredible. More people created ...

The world moves quickly and our policies need to keep up. That’s why we regularly review our policies to make sure that — similar to the laws that govern civil society — they reflect the changes that ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

We are proud to announce the #WomenofYouTube 2024 Mentorship program, aimed at educating and uplifting our community of women creators across North America and Sub-Saharan Africa. Through this creator ...

Principle #2: AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate. We’re continuing ...

Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last week. Imagine if you could say a special thank you to your ...

Here’s how we’ll work to support the success of creators across the platform this year: Giving creators more ways to make money. YouTube helps creators build deep relationships with audiences and ...

While you’re filling your online cart this Cyber Monday, take a break to check out the surprisingly satisfying world of unboxing content. So far this year, there have been more than 25 billion views ...