Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater ...

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery ...