EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.

Accenture’s office attendance policy is “hybrid” with no set number of days per week on which employees are mandated to be in ...

To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu ...

Articles written by Arindam Battacharyya ...

Campaign asked the holdcos about requirements to be in-office. This year’s awards include several new categories. Consumer ...

The Shout Group, Chargee, Monks, Aurora Expeditions, U Mobile, IAB, and more, in our weekly collection of people moves and ...

From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative ...

Entries are now open for Campaign’s Global Agency of the Year Awards. As agencies get ready to submit, global judges share what award-winning excellence really looks like.

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how ...

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final ...

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't ...