AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its ...

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest ...

The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test ...

Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing organic content on Facebook and Instagram into partnership ads, according to ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...

Burger King on Dec. 2 will launch a collaboration with “The SpongeBob Movie: Search for SquarePants” that spans new ads, a special menu, toys, packaging, an app takeover, experiential activations and ...

Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that ...

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...