Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions

Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,

The Kansas City Chiefs struck a deal with Miami Heat president Pat Riley over the use of the term "Three Peat" ahead of Super Bowl LIX.Riley's trademark attorney, John Aldrich, told Darren Rovell of cllct that there's an agreement in place with the NFL for the Chiefs to use "Three Peat" on merchandise if they win the Big Game for the third straight year.