When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to dispel negative feelings associated with its current look.

Viacom Media Networks president Van Toffler says in a memo to staff that the network will become more "fully aligned" with MTV. By Lesley Goldberg Lisa Sherman Headshot - P 2013 Logo‘s Lisa Sherman is ...

The indie film and TV studio unveiled its new corporate logo today during the presentation of its upcoming film slate to CinemaCon attendees. (The new one is on the left, the old one on the right). It ...

Since UConn adopted the Husky mascot in 1935, the university has had six different logos for its athletic teams, dating back to 1959. While some prefer the sleek, minimalist design of the new 2013 ...

DURHAM — University of New Hampshire’s rebranding campaign that includes development of its new logo will end up costing about $100,000, officials said. The university has already paid New York City ...

Lisa Sherman, who has run the day-to-day-operations at Logo since its 2005 launch, is leaving the company as the Viacom network will be aligned with MTV. This marks an end of an era for Logo, started ...

The Serpentine Gallery is having a moment of transformation. With the opening of Zaha Hadid’s undulating, tent-like Sackler Gallery earlier this month, the museum has expanded its physical space and ...