Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...

By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third ann ...

Doug Miller, President of Cars Commerce, joins CBT News anchor Jim Fitzpatrick to share updates on their groundbreaking ...

"By simplifying the process for publishers and agencies to contribute, AdGood is not only maximizing the impact of unused CTV inventory but also amplifying the voices of nonprofits to drive ...

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

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Digital advertising hasn't taken its foot off the gas, and there are no signs of slowing down. As we enter 2025, technologies ...