The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

A shocking announcement from AMC has left movie-goers fiercely outraged. Anyone who has gone to the cinema knows the torture of waiting for the film to begin and having to watch a slew of ads ...

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC plans to issue a special one-time “dividend” to investors in the form of preferred shares The company has also applied to list its new preferred stock under the NYSE ticker “APE” While ...