The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

The largest US theater chain, AMC reached an agreement with National CineMedia Inc. to run the spots, according to a statement Tuesday. National CineMedia owns and operates an ad network in major ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

UNDATED (WKRC) - Moviegoers at AMC Theatres will soon experience longer ... which will receive a share of the ad revenue.

By Etan Vlessing Canada Bureau Chief AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed.

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future ... will share the revenue from the new ad spots, according to the Hollywood Reporter.

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...