Five years ago, Adobe had big advertising ambitions. Adobe acquired $540 million for TubeMogul, a video adtech company that buys ads for brands programmatically and competed with Google ...

Meta dismisses fact checkers and welcomes AI-generated personas, Disney takes a majority stake in Fubo and settles litigation.

Adobe's transition to a subscription-based model ensures stable, predictable cash flows and positions it well for innovation.

What is new, said Abel, is how marketing departments react to the Gen AI information. At Delta, it is an informed reaction, ...

Adobe, Inc. engages in the provision of digital marketing and media solutions. It operates through the following segments: Digital Media, Digital Experience, and Publishing and Advertising.

Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc., will partner with Adobe to headline a series of panels and fireside chats as part of C Space at CES 2025, ...

Adobe benefits from the natural cross-selling opportunity from Creative Cloud to the business and operational aspects of marketing and advertising. On the heels of the Magento, Marketo ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO ...