As several states move to ban sweeps casinos, Google announced the games' dual-currency system falls outside its social gaming ad policy.

As Meta, Google, and X test ads within chatbots, AI assistants are becoming the next big ad real estate. Experts weigh in on ...

The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...

Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks ...

U.S. District Judge James Boasberg issued his ruling Tuesday after the historic antitrust trial wrapped up in late May. His ...

Need the best places to buy Facebook ad agency accounts? We tested top providers offering unlimited spend, zero bans, and ...

In the age of algorithms and AI, a new crop of tech platforms are betting that creators will become our most trusted point of sale.

Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the ...

Most YouTubers make it big with one channel, but YouTuber Charlie Chang said that he has 50 channels that earn $300,000 per ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

IAC missed Wall Street expectations for quarterly revenue on Monday, missed Wall Street revenue estimates on Monday as traffic to its ad‑supported search and content sites fell, sending its shares ...