The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

A new campaign encouraging Australians to pick New Zealand for their next holiday has drawn ire for its campaign slogan ...

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public ...

The Australian Marketing Institute (AMI) has announced Mastering Marketing, a one-day event designed to inspire, educate, and ...

The Finocchiaro CLP Government is taking the first step in a long-term commitment to promoting military tourism in the Northern Territory, reinforcing ...

Thinkerbell is a premier partner of The Marketing Academy’s Australia Scholarship Program for 2025.

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to ...

However, the tagline “Everyone Must Go”, paired with photographs of people sightseeing, quickly became the target of mockery ...

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be ...

Travel activities and experiences booking platform, Klook, held its inaugural Klook Partner Awards event in Sydney last night ...