Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that ...

For a blog post to be truly effective, it must be persuasive. This is especially true when you’re marketing a product, brand, or business online. You must persuade the reader that your idea, opinion, ...