Manufacturing and distribution companies Vemco, Hand Arnold, and Smith Robertson have rebranded as Acado Foods, Acado Distribution, and Aventa Trinidad & Tobago Ltd, respectively.

Following the acquisition of SD by Gogo, the unified company announces that Gogo is the new brand identity for the ...

When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

Retail is no longer just a business; it is an experience. As customer expectations evolve, staying ahead requires a blend of ...

It’s hard for people to be authentic when they’re not really sure on their own who they are or what it is,” Frankel said of ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

An album cover is more than just packaging in the modern music industry; it's a representation of the artist's personality.

"It's not a branding issue, I think it's an identity and an authenticity issue," said the former "Real Housewives" star.

In today’s digital landscape, where branding is key factors in audience engagement, the smallest details can make a difference.

After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism ...

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...