Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

"Michael Jordan/Bugs Bunny" 1991: Diet Pepsi, "New jingle spreads around the world" 1990: Nike, "Announcers and athletes" 1989: American Express, "Saturday Night Live" The USA TODAY app gets ...