Australian ecommerce performance agency, Elephant Room, has unveiled its new BFCM (Black Friday Cyber Monday) Benchmark ...

Magnite’s third quarter saw revenue growth that outpaced Wall Street’s expectations, but the market responded negatively to ...

Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer marketing that ...

Apple is inking a deal with Google to make a custom Gemini AI model to power the next version of its virtual assistant Siri ...

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

Google this week announced Private AI Compute, a new cloud-based system designed to deliver AI capabilities using its Gemini ...

When State Election Commissioner A Shajahan declared the dates of the 2025 local body polls on November 10, the biggest ...

Google this week lowered the minimum requirement to run MMM incrementality testing. What once might have cost marketers more than $100,000 for one experiment can now be done for $5,000, the company ...

The Channel Factory’s Media Misalignment Report 2025 warns that the growing use of AI-generated content is exacerbating ...

At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how ...

Google is holding out hope that Disney will offer it a lower rate for ESPN — something that could trigger similar demands ...